MSRP (Manufacturer's Suggested Retail Price) is the sticker price set by the automaker. It's a starting point for negotiation, not the final price. In a normal market, expect to pay 3-8% below MSRP on most vehicles.
Verdict: Legitimate
N/A - This is the sticker price
What's Included in MSRP
- • Base Price: The manufacturer's price for the base model
- • Factory Options: Packages, accessories, colors selected at build
- • Destination Charge: Shipping from factory to dealer ($1,095-$1,695)
When to Pay MSRP vs. Below
| Scenario | Target Price |
|---|---|
| High-volume sedan (Camry, Accord) | 5-10% below MSRP |
| Popular SUV (RAV4, CX-5) | 3-6% below MSRP |
| Hot vehicle (new model, limited) | MSRP (no markup) |
| Exotic/ultra-rare | MSRP or over (if allocation) |